ORIGINAL SCRIPT & STORYBOARD
Product video script template: a 20-second everyday story
A ready-to-adapt product brief, four-shot storyboard and narration for a reusable bottle. Replace the example facts with your own verified product details.
Edited by HypitAI · Reviewed
When to use this template
This original writing exercise turns one everyday inconvenience into a visible product demonstration. It is a script, not a generated customer testimonial or a claim about a real product. The timing is an editorial target; adjust it after reading the narration aloud.
Complete the brief first
Replace these example choices with your own materials. Mark missing information instead of asking a model to guess.
- Audience: commuters carrying a drink and a laptop.
- One verified benefit: a reusable bottle with a lid the user can open with one hand.
- Proof material: your own close-up showing that action. Do not invent insulation or leak-test results.
- Next action: open the product details page.
Storyboard and narration
Timing is a planning guide. Adjust shot lengths to the footage and spoken read-through.
| Time | Visual | Line | Production note |
|---|---|---|---|
| 0–3s | A commuter puts down a bag to open a bottle. | One hand for your bag. One for your morning. | Keep the label readable; show the problem without exaggeration. |
| 3–8s | Close-up of the actual lid opening. | A small change to your daily routine. | Use the real mechanism; do not let generated footage invent it. |
| 8–15s | Bottle beside a notebook, then inside a bag. | Fill it. Take it. Make it part of the day. | Only show a closed bottle in the bag if the product supports that use. |
| 15–20s | Clean product shot with a short call to action. | Find your everyday bottle. | Leave space for the product name and one readable link. |
An editable production prompt
Copy this brief, add your files and brand details, then review the plan before production.
Create a vertical product-story plan from my bottle photos. Target 20 seconds. Audience: commuters. Show the real one-hand lid action using the supplied footage. Keep the logo, shape and colour unchanged. Use four shots: inconvenience, close-up, daily use, product card. Do not invent durability, leakproof or health claims. First return a shot list, narration, missing assets and a cost estimate. Wait for approval before paid generation.Review before publishing
Review the finished edit against the brief, not only its visual polish.
- Does the bottle match the supplied photos in every shot?
- Can the key action be understood with audio muted?
- Is every product claim backed by the materials provided?
- Is the call to action visible long enough to read?
Make a useful second version
For the first comparison, change only the opening: a rushed commute versus a calm desk scene. Keep the benefit, offer and ending fixed so the two scripts answer the same question.